Titled ‘Rip the Script’, the campaign was devised by creative agency Wieden+Kennedy and Somesuch’s Dan Streit.

It opens on a film set and showcases the chaos of a Hollywood-style movie studio. Audiences can keep their eyes peeled for multiple celebrity cameos including Lisa, Eric Catona, Cristian Ronaldo, Kim Kardashian, Channing Tatum, Didier Drogba, Travis Scott and LeBron James.

Helena Thornton, VP, Nike brand management said: “We made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply ingrained into their subcultures. We didn’t want to follow the traditional marketing playbook.

“We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to. A story they don’t just watch – one they can make their own. That’s the whole idea behind our universe of Nike Football.”

Enrico Balleri, VP, creative director, global brand voice at Nike added: “We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,”

“We knew Kim Kardashian, for example, takes Saint to play football, so we created a whole ‘soccer mom’ persona for her, and in later extensions of the film, we’ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.”

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Dee Bee Wholesale is a long-established, family-owned independent wholesaler serving more than 1,400 retail and on-trade customers across Yorkshire and Lincolnshire.

Founded in 1961, the business has been operating for more than 65 years and reported annual sales of around £57m in its last financial year.

It employs 87 colleagues across two depots in Hull and Grimsby.

Bestway said the acquisition forms part of its strategic growth plans and will strengthen its delivered wholesale capability, as well as its support for independent retailers, convenience customers and on-trade operators across the region.

The wholesaler said the deal brings together two entrepreneurial businesses with deep roots in independent wholesale and retail, at a time when retailers are looking for stable and well-invested wholesale partners.

Bestway Wholesale managing director Dawood Pervez said: “We are delighted to welcome Dee Bee Wholesale into the Bestway Wholesale network.

“Dee Bee is a long-established family business with more than 65 years of customer service heritage, loyal customer base and detailed regional knowledge across Yorkshire and Lincolnshire.

“This reflects our continued confidence in the future of independent wholesale and retail.”

Dee Bee Wholesale managing director Nick Ramsden said the deal marked an important milestone for the business.

“Bestway Wholesale is a business with significant scale, ambition and a strong commitment to supporting independent retailers and customers,” he said.

“I am confident that becoming part of the Bestway Wholesale network will create new opportunities for the business and bring long-term benefits for customers, colleagues and suppliers alike.”

Ramsden said it would be “business as usual” for customers, with Dee Bee’s team, service and local relationships remaining in place.

He added that customers would also benefit from Bestway’s pricing, promotions and wider product range as the business is integrated into the wider network.

Pervez said: “Both businesses share a long-standing commitment to customer service, independent retail and supporting local businesses.

“The acquisition reinforces our ambition, our confidence in the wholesale sector and our commitment to being the partner of choice for independent retailers and suppliers across the UK.”

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The independent British brand has signed for a 4,000 sq ft space on the centre’s lower mall, next to Office.

The store will stock Oliver Bonas’ design-led range of women’s clothing, accessories, gifts, jewellery and homeware.

Lakeside, which is owned and operated by SGS UK Retail, said the signing would strengthen its premium and lifestyle offer, following the recent arrival of The White Company.

Oliver Bonas operates more than 90 stores across the UK and Ireland and said Lakeside’s 7.2m catchment area would support its plans to reach more customers nationwide.

Pradera managing director of asset management Robert Jewell said: “The addition of Oliver Bonas to Lakeside further cements our position as a UK top five out-of-town super-regional destination, supporting our retailer’s long-term growth and bolstering their customer engagement.

“With access to a highly engaged and diverse catchment, Lakeside continues to attract best-in-class brands and come summer, we’re excited to add Oliver Bonas to our list.”

Oliver Bonas head of retail Sevda Cankorur added: “Oliver Bonas has experienced significant growth and resounding success, spearheaded in part by our ability to continually identify the best-of-the-best locations in which to launch.

“Lakeside firmly sits within this classification as one of the UK’s leading lifestyle destinations, and we know we’re bringing Oliver Bonas to an audience that understands and appreciates our brand.”

The signing follows the recent additions of PURESOUL and Space NK at Lakeside, which have taken 1,919 sq ft and 3,665 sq ft units respectively.

The two brands will expand the centre’s beauty and wellness offer alongside H Beauty, Jo Malone, Rituals, Thérapie Clinic and Boots.

Smith Young and LM are Lakeside’s retail leasing agents, while Metis and LM lead leisure leasing. Pradera asset manages Lakeside on behalf of SGS UK Retail, and Colliers acted for Oliver Bonas.

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Nuzzi, who first joined the food giant in 2003, brings more than 20 years of international food industry experience to the role.

He will lead the company’s largest market within its Europe, Australia and North Asia unit.

Most recently, Nuzzi served as platform and channel marketing director for General Mills’ North America Food Service division, where he led strategy, innovation and execution across a portfolio of brands and channels.

Prior to that, he was managing director for General Mills’ European Distributor Markets and General Mills Iberia between 2015 and 2022.

During his tenure, General Mills Spain became the fastest-growing food company in the country, according to Nielsen data.

Nuzzi has worked across some of General Mills’ biggest global brands, including Old El Paso, Häagen-Dazs and Nature Valley, across Europe, Latin America and North America.

General Mills vice president and managing director for Europe, Australia and North Asia Ben Pearman said: “Erasmo is a fabulous and highly experienced commercial leader and I’m delighted to have him leading the UK, one of our largest and most important markets within our General Mills international business.”

Nuzzi added: “I am very excited to be back in Europe to lead the UK and Ireland business.

“In my two decades at General Mills, I have had the opportunity to help grow some of the world’s best-loved food brands across the world including many other Northern European markets, so super excited to be working on brands such as Old El Paso, Nature Valley and Häagen-Dazs once again.

“The UK and Ireland is a hugely important business for General Mills, with strong brands, talented teams and significant opportunities ahead.

“I look forward to working with our colleagues and customers to build on that momentum and continue delivering great food experiences for consumers across the region.”

Founded in 1866 and headquartered in Minneapolis, General Mills generated fiscal 2025 net sales of $19bn.

The company first entered the UK in the 1960s and sells six brands across the market, including Old El Paso, Häagen-Dazs, Green Giant, Nature Valley, Fibre One and Betty Crocker.

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The platform, which forms part of the easy family of brands, marks a major expansion for the business into everyday shopping and will be built around its long-standing focus on simplicity and value.

easyShop.com will be operated by ecommerce and marketplace technology company OnBuy.com and powered by its proprietary OnCommerce platform, which has been developed to support cross-border trade at scale.

OnBuy said the technology has already been proven through its own marketplace, which has grown more than 86 per cent over the past three years and now supports more than 100m products across Europe.

Several of its markets are also delivering quarterly growth of more than 150 per cent.

The partnership includes significant long-term investment, as both businesses look to establish easyShop as a major new online marketplace.

easyGroup said the model allows it to move into online retail through an asset-light structure, while OnBuy provides the marketplace expertise, regulatory compliance and operational capability needed to support international growth.

For shoppers, easyShop will offer a value-led online shopping destination aligned with the easy brand’s wider presence across travel, transport and consumer services.

For retailers, the platform will offer access to a new marketplace launching across multiple countries at once, without the complexity of managing separate local marketplaces or building infrastructure country by country.

Sir Stelios Haji-Ioannou, creator and owner of the easy family of brands, said: “The easy family of brands has expanded into many new sectors by focusing on simplicity and value for money. I believe an online retail marketplace using a great domain like easyShop is a natural next step.

“I am delighted to welcome Cas Paton of OnBuy into the easy family, and I am looking forward to working with him to start recruiting sellers for our marketplace from now in 21 different countries.

“We are aiming for a consumer-facing launch for consumers to be able to buy online from Q4 in 2026. Exciting times for the easy family.”

OnBuy founder and chief executive Cas Paton said: “easyShop removes many of the barriers that typically slow retail expansion by operating as a pure marketplace without inventory, logistics, or local infrastructure.

“Working with the easy family of brands brings together one of Europe’s most recognisable consumer names with proven marketplace expertise, accelerating awareness and enabling retailers to reach customers across multiple countries much more quickly.”

easyShop will operate as a pure marketplace, meaning it will not hold inventory or compete directly with sellers on the platform.

Seller onboarding will begin ahead of the consumer launch, giving retailers the chance to establish an early presence before trading begins.

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Footfall across Scotland rose 0.4 per cent year on year in the four weeks from 3 to 30 May, according to the latest SRC-Sensormatic data, rebounding from a 5.2 per cent fall in April.

The result made Scotland the best-performing UK nation or region for retail footfall during the month.

Shopping centres saw footfall rise 1.3 per cent year on year, while retail parks posted a 1.5 per cent uplift, suggesting shoppers made use of warmer weather and bank holiday periods to visit physical retail destinations.

Edinburgh was the strongest-performing city in the UK, with footfall up 2.5 per cent year on year in May, recovering from a 3.8 per cent decline in April.

Glasgow footfall slipped 0.6 per cent, although it still performed ahead of most major UK cities.

Across the rest of the UK, London footfall was flat year on year, while Northern Ireland was down 1 per cent. England recorded a 3 per cent decline, Wales dropped 5 per cent and the South West of England was the weakest-performing region, down 5.3 per cent.

Scottish Retail Consortium deputy head Ewan MacDonald-Russell said: “Scottish retail footfall just about stayed positive as the warm weather outweighed consumer concerns about the economy.

“Footfall overall was up by 0.4 per cent, the best figures in the UK, as Scots enjoyed the eventual arrival of the sunshine.

“Edinburgh continues to perform well, partly driven by strong visitor numbers, to be the best performing city in the country. Glasgow saw slightly reduced footfall but still outperformed much of the rest of the UK.

“Shopping centres and retail parks both saw rises in footfall, indicative that these were popular on the bank holidays.”

However, MacDonald-Russell warned that retailers still face a difficult trading backdrop, with consumer confidence under pressure and inflation expected to rise in the coming months.

“Whilst the figures might look sunny there remain significant clouds on the horizon,” he said.

“Consumer confidence remains depressed as a result of the costs accruing from the international instability.

“The new Scottish Government will need to tread carefully with their policy interventions if they don’t wish to exacerbate those concerns.”

Sensormatic Solutions EMEA retail consultant Andy Sumpter said May had brought “a modest but welcome improvement” for Scottish retail.

“Consumer confidence may be edging up slightly, but it remains fragile, with geopolitical uncertainty continuing to weigh on discretionary spend,” he said.

“While May’s growth is modest, it suggests Scotland is holding firmer ground rather than seeing a full retreat from physical retail.

“For retailers, the challenge and the opportunity lie in building on this resilience, converting purposeful visits into meaningful spend by delivering the right mix of value, relevance and experience as we head into the summer months.”

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