{"id":191344,"date":"2025-08-06T13:00:18","date_gmt":"2025-08-06T12:00:18","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=191344"},"modified":"2025-08-06T13:00:18","modified_gmt":"2025-08-06T12:00:18","slug":"currys-phone-theft","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2025\/08\/currys-phone-theft\/","title":{"rendered":"Currys trials pavement markings to tackle phone theft"},"content":{"rendered":"

Tech retailer Currys has launched a new campaign to spotlight the issue of phone theft.<\/span><\/p>\n

Backed by London’s Westminster Council, with support from the Metropolitan police service and Crimestoppers, the \u201cMind the Grab\u201d pilot study sees a purple line and signs added to the pavement on Oxford Street.<\/span><\/p>\n

The line, inspired by the London Underground \u201cmind the gap\u201d catchphrase, serves as a reminder to pedestrians to step back from the kerb, keep their phones hidden and reduce their risk of snatch and grab theft.<\/span><\/p>\n

The Institute for Crime and Justice Policy Research (ICPR) is carrying out a study to track how the line affects people\u2019s behaviour and whether it contributes to a drop in phone theft in the area. Results from the study will be published in late 2025.<\/span><\/p>\n

In addition, Currys is piloting a new training scheme for store staff to support victims of phone theft, from contacting loved ones and the police, to cancelling cards and helping them get home safely.<\/span><\/p>\n

The <\/span>retailer <\/span><\/a>also has ambitions to work with government and local authorities to expand the rollout and make it harder for criminals to operate.<\/span><\/p>\n

The move follows research by Currys that found 77% of Brits viewed phone snatching as a significant problem in the UK rising to 88% in large cities such as London. <\/span><\/p>\n

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