{"id":199148,"date":"2026-02-06T15:19:54","date_gmt":"2026-02-06T15:19:54","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=199148"},"modified":"2026-02-06T15:19:54","modified_gmt":"2026-02-06T15:19:54","slug":"freemans-trading-update","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/02\/freemans-trading-update\/","title":{"rendered":"Freemans celebrates sixth consecutive year of Christmas growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online department store Freemans has reported its sixth consecutive year of growth over Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.freemans.com\/\" target=\"_blank\" rel=\"noopener\">retailer<\/a>, which<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2023\/09\/freemans-catalogue-online\/\"> ditched its print catalogue<\/a> in 2023, saw revenues grow 12% over the four weeks to Christmas, while sales also increased 9% over the 12 weeks to 2 January.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/tag\/freemans\/\">company\u2019s<\/a> new shopper numbers jumped 9%, website visits rose 10%, home category revenues climbed 16%, and fashion sales grew 3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The figures come as the broader UK retail market witnessed a 0.3% decline over Q4.<\/span><\/p>\n<hr \/>\n\n\t\t<div class=\"rght-related-articles-middle rght-latest-articles mb-4 mt-3\">\n\t\t\t\n\t\t\t\t\t\t<h5>Related Story<\/h5>\n\t\t\t\t<ul class=\"rght-middle-related-article-list\">\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"rght-middle-related-article-box\">\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-img\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/seasalt-closes-us-stores\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_1814631398.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Seasalt\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_1814631398.jpg 1000w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_1814631398-300x200.jpg 300w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_1814631398-768x512.jpg 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_1814631398-696x464.jpg 696w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2023\/03\/shutterstock_1814631398-630x420.jpg 630w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-content\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/seasalt-closes-us-stores\/\" class=\"rght-articles-content-link\">\n\t\t\t\t\t\t\t\t\t<h3>Seasalt axes US stores to focus on wholesale<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"rght-articles-author-date\"><i class=\"far fa-calendar-alt\"><\/i><span>04\/06\/2026 x 11:03 AM<\/span><\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<\/ul>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n<hr \/>\n<p><span style=\"font-weight: 400;\">The retailer attributed its performance to a \u201ctriple-pronged approach\u201d of \u201ccontinually developing the pureplay offering, targeting the crucial 40+ female shopper with fashionable yet affordable products,\u201d as well as \u201cpartnering with the best-loved consumer brand across every department\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This had enabled it to \u201cdeliver another set of market-beating sales,\u201d saying its strategy had \u201cconverted a new generation of customers who had not previously engaged with Freemans.com\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Freemans CEO Ann Steer said: \u201cThe so-called golden quarter has shone very brightly for [us].\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe have seen exceptional growth across every department, even against a background of decreased consumer spending, with the momentum we have created clearly continuing.&#8221;<\/span><\/p>\n<p>She added:\u00a0<span style=\"font-weight: 400;\">\u201cOur brand partnerships continue apace with more big names to be unveiled for 2026 and we will continue to listen, act and deliver for all our customers through this new year and beyond.\u201d<\/span><\/p>\n<p><em><strong><a href=\"https:\/\/www.retailgazette.co.uk\/newsletter-sign-up-retail-gazette?utm_source=Website&amp;utm_medium=Article&amp;utm_campaign=SignUp\">Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter 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