{"id":203569,"date":"2026-04-29T09:56:44","date_gmt":"2026-04-29T08:56:44","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=203569"},"modified":"2026-04-29T09:56:44","modified_gmt":"2026-04-29T08:56:44","slug":"john-lewis-korean-skincare","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/04\/john-lewis-korean-skincare\/","title":{"rendered":"John Lewis unveils exclusive shop-in-shops Korean skincare partnership"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">John Lewis is increasing its investment in beauty by partnering exclusively with Skin Cupid to launch its first Korean beauty shop-in-shops.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The partnership will bring the <a href=\"https:\/\/www.skincupid.co.uk\/\" target=\"_blank\" rel=\"noopener\">beauty brand&#8217;s<\/a> \u201cexpertise and community\u201d to customers outside London for the first time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will see John Lewis launch 20 Korean skin and haircare brands online, and open Skin Cupid shop-in-shops in Cambridge, Kingston and Leeds this summer.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The full assortment will be available to purchase online, with wider John Lewis Beauty Halls selling a curated edit.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The move forms part of a broader beauty push at the<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/tag\/john-lewis\/\"> department store chain.\u00a0<\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This focus includes the launch of MyJL Beauty, a beauty enhancement to the My John Lewis membership programme, and the recent expansion of The Beauty Society, the retailer\u2019s brand-agnostic advisory service.<\/span><\/p>\n<hr \/>\n\n\t\t<div class=\"rght-related-articles-middle rght-latest-articles mb-4 mt-3\">\n\t\t\t\n\t\t\t\t\t\t<h5>Related Story<\/h5>\n\t\t\t\t<ul class=\"rght-middle-related-article-list\">\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"rght-middle-related-article-box\">\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-img\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/05\/john-lewis-closes-blakelands-distribution-centre-after-40-years\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/G___Magna_Park_exterior_2008__1-1024x681.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/G___Magna_Park_exterior_2008__1-1024x681.jpg 1024w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/G___Magna_Park_exterior_2008__1-300x200.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-content\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/05\/john-lewis-closes-blakelands-distribution-centre-after-40-years\/\" class=\"rght-articles-content-link\">\n\t\t\t\t\t\t\t\t\t<h3>John Lewis closes Blakelands distribution centre after 40 years<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"rght-articles-author-date\"><i class=\"far fa-calendar-alt\"><\/i><span>26\/05\/2026 x 8:38 AM<\/span><\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<\/ul>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n<hr \/>\n<p><span style=\"font-weight: 400;\">It comes as John Lewis bets on beauty as a \u201cstrategic growth category\u201d as customer behaviour shifts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beauty sales at the business have grown by 42 per cent since 2020, while searches for Korean skincare have soared nearly 800% over the past year, John Lewis said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">John Lewis director of beauty Helen Spencer said: \u201cBeauty customers are changing the way they shop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThey are increasingly researching ingredients, trends and products before coming to us for trusted advice and the chance to try products in person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThrough Skin Cupid, MyJL Beauty, and The Beauty Society, we are giving customers new ways to discover brands, access expert guidance, and be rewarded for shopping beauty with John Lewis.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She added: \u201cThese launches mark an important step in our broader beauty push as we continue to invest in the category across stores, loyalty and digital channels.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Skin Cupid CEO Melody Yuan said: \u201cWe\u2019re thrilled to be partnering with John Lewis to bring Korean beauty to more UK shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTheir reputation for quality and the trust they&#8217;ve built with customers made them the natural home for Skin Cupid, and we cannot wait to bring our expertise, brands, and community spirit to shoppers across the UK.\u201d<\/span><\/p>\n<p><em><strong><a href=\"https:\/\/www.retailgazette.co.uk\/newsletter-sign-up-retail-gazette?utm_source=Website&amp;utm_medium=Article&amp;utm_campaign=SignUp\">Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>John Lewis is increasing its investment in beauty by partnering exclusively with Skin Cupid to launch its first Korean beauty shop-in-shops.\u00a0<!-- AddThis Advanced Settings generic via filter on 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