Harvey Nichols has launched a new wellness destination on the fourth floor of its Knightsbridge flagship, which it says will bring together fitness, beauty, nutrition and fashion.<\/p>\n
The renovated floor forms part of the luxury department store\u2019s push to tap into growing demand for wellbeing-focused retail experiences.<\/p>\n
At the centre of the space is Pilates in the Clouds, a Reformer Pilates studio overlooking the rooftops of Knightsbridge. Harvey Nichols said it is the only studio in London offering Cadillac classes and private full apparatus sessions.<\/p>\n
The floor is also home to the new Harvey Nichols Clinic, which offers a range of aesthetic and therapeutic beauty treatments from specialist providers.<\/p>\n
Services include non-invasive injectables, fillers and facials from Dr Motox, cryotherapy treatments from 111CRYO, IV infusions and vitamin boosters from REVIV, and lymphatic drainage treatments from Dimple Amani.<\/p>\n
Harvey Nichols Clinic will also become the exclusive London location for advanced laser treatments from LaserHQ.<\/p>\n
The fourth floor will feature a selection of athleisure brands including Vuori, TALA, Literary Sport, Adidas and New Balance, as the retailer looks to create a more joined-up destination for fashion and wellness shoppers.<\/p>\n
Smoothie and coffee bar Smoov has also opened on the floor, serving functional smoothies made with whole food proteins and gut health ingredients.<\/p>\n
It will sit alongside a retail offer from Healf, which curates wellness products across four categories: Eat, Move, Mind and Sleep.<\/p>\n
Harvey Nichols beauty director Lucy McPhail said: \u201cWellbeing has become a core part of how modern luxury is defined by our customers.<\/p>\n
\u201cThe launch of the new fourth floor creates a destination that brings together beauty, aesthetic treatments, fitness, nutrition and fashion in one cohesive space, marking an important step in the continued evolution of our Knightsbridge flagship.\u201d<\/p>\n