{"id":205736,"date":"2026-06-03T14:39:48","date_gmt":"2026-06-03T13:39:48","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=205736"},"modified":"2026-06-03T14:39:48","modified_gmt":"2026-06-03T13:39:48","slug":"smoov-named-exclusive-wellbeing-beverage-partner-of-healf","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/smoov-named-exclusive-wellbeing-beverage-partner-of-healf\/","title":{"rendered":"Smoov named exclusive wellbeing beverage partner of Healf"},"content":{"rendered":"

Partnership brings together two of the UK\u2019s fastest-growing brands in wellbeing across events and consumer experiences.<\/strong><\/em><\/p>\n

Less than a year after opening its first London location, Smoov<\/a> has been named the exclusive Wellbeing Beverage Partner of Healf<\/a>, one of the UK\u2019s fastest-growing wellbeing platforms.<\/p>\n

\"\"Under the multi-year agreement, Smoov becomes Healf\u2019s exclusive Wellbeing Beverage Partner across its experiential ecosystem, with the partnership extending across activations, events and future consumer wellbeing initiatives over the coming years.<\/p>\n

The partnership will be publicly launched at Healf Experience 2026<\/a>, Healf\u2019s flagship event, taking place on 20 to 21 June at 180 Studios in London.<\/p>\n

Since launching in Victoria, Smoov has expanded into Harvey Nichols Knightsbridge and begun rolling out hospitality partnerships across Europe.<\/p>\n

From 1 June, Smoov launches within Healf\u2019s new concession at Selfridges London, further expanding its presence across some of the UK\u2019s most influential retail destinations.<\/p>\n

The partnership brings together two brands built around the same belief: that wellbeing should be easier to access, easier to understand and easier to integrate into everyday life.<\/p>\n

Healf has rapidly become one of the UK\u2019s leading platforms for modern wellbeing, serving more than 500,000 customers. Its expertly curated offering spans The Four Pillars™ (EAT, MOVE, MIND and SLEEP), bringing together many of the world\u2019s most respected wellness brands under one roof.<\/p>\n

The announcement follows a period of rapid growth for Smoov. Alongside its UK expansion, the company is preparing its first international hospitality partnership at Hotel Pitrizza on the Costa Smeralda in Sardinia and is actively developing additional wellness and hospitality collaborations across Europe.<\/p>\n

\u201cFrom day one, our ambition was to make wellbeing easier to access, easier to understand and easier to integrate into everyday life,” said Munir Caixe, CEO of Smoov<\/p>\n

“Healf has built one of the most trusted wellbeing communities in the UK. Our partnership places Smoov at the centre of an ecosystem shaping the future of consumer wellbeing. We\u2019re incredibly excited about what we can build together over the coming years,\u201d Caixe added.<\/p>\n

Oscar Guy, Brand Director at Healf, added: \u201cAt Healf, we believe in a future where wellbeing is both accessible and aspirational. Our partnership with Smoov is designed to empower more people to integrate wellbeing into their daily lives.<\/p>\n

“Smoov\u2019s take on the wellbeing beverage category is exactly what consumers are looking for today, and we\u2019re excited for the partnership to grow well into tomorrow.\u201d<\/p>\n

Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Partnership brings together two of the UK\u2019s fastest-growing brands in wellbeing across events and consumer experiences. Less than a year after opening its first London location, Smoov has been named the exclusive Wellbeing Beverage Partner of Healf, one of the UK\u2019s fastest-growing wellbeing platforms. Under the multi-year agreement, Smoov becomes Healf\u2019s exclusive Wellbeing Beverage Partner…<\/p>\n","protected":false},"author":850,"featured_media":205737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3507],"tags":[59346,59345],"class_list":["post-205736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-beauty","tag-healf","tag-smoov"],"comment_count":0,"featured_video":false,"extra_images":false,"featured_youtube_video_url":"","featured_image_url":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/Unknown-1-1.jpeg","thumbnail":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/Unknown-1-1-300x235.jpeg","views":"300","_links":{"self":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/comments?post=205736"}],"version-history":[{"count":5,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205736\/revisions"}],"predecessor-version":[{"id":205744,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205736\/revisions\/205744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media\/205737"}],"wp:attachment":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media?parent=205736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/categories?post=205736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/tags?post=205736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}