{"id":205782,"date":"2026-06-04T09:55:53","date_gmt":"2026-06-04T08:55:53","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=205782"},"modified":"2026-06-04T10:00:40","modified_gmt":"2026-06-04T09:00:40","slug":"tesco-finest-campaign","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/tesco-finest-campaign\/","title":{"rendered":"Tesco spotlights Tesco Finest collection in new campaign"},"content":{"rendered":"<p>Tesco has unveiled a new campaign showcasing the retailer&#8217;s commitment to sourcing high quality foods from around the world.<\/p>\n<p>Titled &#8216;Quality Around the Corner&#8217;, the marketing drive was directed by <a href=\"https:\/\/www.bartleboglehegarty.com\/offices\/london\" target=\"_blank\" rel=\"noopener\">creative agency<\/a> BBH London and directed by Tim Bullock through Rogue Films.<\/p>\n<p>The spot spotlights a variety of products from around the world including Tesco Finest Mesquite, Beech &amp; Oak Wood Smoked Salmon Beech &amp; Oak Wood Smoked Salmon from the Shetland Islands; Tesco Finest Cave Aged Goats Cheese from the West Country and Tesco Finest 20 Month Matured Parma Ham from the Emilia Romagna region of Italy.<\/p>\n<hr \/>\n\n\t\t<div class=\"rght-related-articles-middle rght-latest-articles mb-4 mt-3\">\n\t\t\t\n\t\t\t\t\t\t<h5>Related Story<\/h5>\n\t\t\t\t<ul class=\"rght-middle-related-article-list\">\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"rght-middle-related-article-box\">\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-img\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/tesco-to-donate-100000-to-lgbtq-charities-for-pride-2026\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/03\/Tesco-store-front-1-1024x746.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Tesco has agreed a new pay deal worth more than \u00a3200m that will see hourly-paid staff receive a 5.1% increase from the end of March.\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/03\/Tesco-store-front-1-1024x746.jpg 1024w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/03\/Tesco-store-front-1-300x219.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-content\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/tesco-to-donate-100000-to-lgbtq-charities-for-pride-2026\/\" class=\"rght-articles-content-link\">\n\t\t\t\t\t\t\t\t\t<h3>Tesco to donate \u00a3100,000 to LGBTQ+ charities for Pride 2026<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"rght-articles-author-date\"><i class=\"far fa-calendar-alt\"><\/i><span>05\/06\/2026 x 7:26 AM<\/span><\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<\/ul>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n<hr \/>\n<p>Felipe Serradourada Guimaraes, chief creative officer at BBH London &amp; Dublin, said, \u201cThe best answer to a brief is to deliver an insight in the most crafted and charming way. \u2018Quality Around the Corner\u2019 is just that.\u201d<\/p>\n<p>UK marketing director at <a href=\"https:\/\/www.retailgazette.co.uk\/?s=Tesco&amp;post_type=post\">Tesco<\/a> Murray Bisschop added: \u201cQuality matters to our customers, and this campaign brings to life the care, expertise and attention that goes into every product on our shelves.<\/p>\n<p>&#8220;From the way we source our ingredients to the standards we hold across our Tesco Finest range, \u2018Quality Around the Corner\u2019 shows that exceptional food can be part of every shop at Tesco, whether customers are picking up a few essentials or creating something a little more special at home.\u201d<\/p>\n<p>It will run across video-on-demand, subscription video-on-demand, out-of-home, digital out-of-home, press, digital, radio, and social media.<\/p>\n<p><em><strong><a href=\"https:\/\/www.retailgazette.co.uk\/newsletter-sign-up-retail-gazette?utm_source=Website&amp;utm_medium=Article&amp;utm_campaign=SignUp\">Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Tesco has unveiled a new campaign showcasing the retailer&#8217;s commitment to sourcing high quality foods from around the world. Titled &#8216;Quality Around the Corner&#8217;, the marketing drive was directed by creative agency BBH London and directed by Tim Bullock through Rogue Films. The spot spotlights a variety of products from around the world including Tesco&#8230;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":2131,"featured_media":205792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3235,2620],"tags":[59355,59356,59237,2734,7337],"class_list":["post-205782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-bbh-london","tag-felipe-serradourada-guimaraes","tag-murray-bisschop","tag-tesco","tag-tesco-finest"],"comment_count":0,"featured_video":false,"extra_images":false,"featured_youtube_video_url":"","featured_image_url":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/Tesco.xp9Ed-c5.png","thumbnail":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/Tesco.xp9Ed-c5-300x169.png","views":"100","_links":{"self":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/users\/2131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/comments?post=205782"}],"version-history":[{"count":2,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205782\/revisions"}],"predecessor-version":[{"id":205794,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205782\/revisions\/205794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media\/205792"}],"wp:attachment":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media?parent=205782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/categories?post=205782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/tags?post=205782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}