{"id":205795,"date":"2026-06-04T11:03:13","date_gmt":"2026-06-04T10:03:13","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=205795"},"modified":"2026-06-04T11:03:13","modified_gmt":"2026-06-04T10:03:13","slug":"footasylum-trapstar","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/footasylum-trapstar\/","title":{"rendered":"Footasylum partners with streetwear favourite Trapstar"},"content":{"rendered":"<p>Footasylum has formed a &#8220;<span data-olk-copy-source=\"MessageBody\">strategic partnership&#8221;<\/span>\u00a0with British streetwear brand Trapstar to &#8220;support its next chapter of growth&#8221;.<\/p>\n<p>According to the sportswear retailer the collaboration will combine <span data-olk-copy-source=\"MessageBody\">Trapstar\u2019s heritage with Footasylum\u2019s\u00a0 operational expertise, retail platform and marketing innovation.<\/span><\/p>\n<p>The partnership will see <a href=\"https:\/\/www.retailgazette.co.uk\/?s=Footasylum&amp;post_type=post\">the retailer<\/a> roll out <a href=\"https:\/\/trap-star.co\/\" target=\"_blank\" rel=\"noopener\">the streetwear brand&#8217;s<\/a> products in selected stores and online. According to Footaslyum, the collaboration reinforces its &#8220;position at the intersection of streetwear, youth culture and sport&#8221;.<\/p>\n<p>CEO and co-founder of Trapstar Mikey Aryee said: \u201cThis is the right partnership at the right time. Hannah and the Footasylum team understand what we\u2019re building.<\/p>\n<hr \/>\n\n\t\t<div class=\"rght-related-articles-middle rght-latest-articles mb-4 mt-3\">\n\t\t\t\n\t\t\t\t\t\t<h5>Related Story<\/h5>\n\t\t\t\t<ul class=\"rght-middle-related-article-list\">\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"rght-middle-related-article-box\">\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-img\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/05\/footasylum-marketing-strategy\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/Howard-Tattersall-Headshot-819x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Footasylum has been a staple of British high streets since 2005.\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/Howard-Tattersall-Headshot-819x1024.jpg 819w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/Howard-Tattersall-Headshot-240x300.jpg 240w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-content\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/05\/footasylum-marketing-strategy\/\" class=\"rght-articles-content-link\">\n\t\t\t\t\t\t\t\t\t<h3>Howard Tattersall on why Footasylum&#8217;s marketing strategy is the &#8216;blueprint&#8217;<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"rght-articles-author-date\"><i class=\"far fa-calendar-alt\"><\/i><span>06\/05\/2026 x 1:24 PM<\/span><\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<\/ul>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n<hr \/>\n<p>&#8220;We\u2019re focused on growing our product range, scaling our footwear collection which launched this year, and using Footasylum\u2019s retail network to get it in front of the right people.\u201d<\/p>\n<p>CEO of Footasylum Hannah Mercer said:\u00a0&#8220;Trapstar is one of the most iconic names to have come out of British streetwear. For more than two decades it has shaped culture, built a distinctive identity and earned a loyal following that extends far beyond the UK.<\/p>\n<p>&#8220;It sits at the heart of fashion, music and culture, and its relevance to the consumers we serve made it a natural fit for Footasylum.<\/p>\n<p>This comes as Footasylum expands into the DACH and Gulf regions. The retailer has also recently secured more funding from HSBC to increase its warehouse capacity and open more stores.<\/p>\n<p><em><strong><a href=\"https:\/\/www.retailgazette.co.uk\/newsletter-sign-up-retail-gazette?utm_source=Website&amp;utm_medium=Article&amp;utm_campaign=SignUp\">Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Footasylum has formed a &#8220;strategic partnership&#8221;\u00a0with British streetwear brand Trapstar to &#8220;support its next chapter of growth&#8221;. According to the sportswear retailer the collaboration will combine Trapstar\u2019s heritage with Footasylum\u2019s\u00a0 operational expertise, retail platform and marketing innovation. The partnership will see the retailer roll out the streetwear brand&#8217;s products in selected stores and online. According&#8230;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":2131,"featured_media":205801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3235,2620],"tags":[5129,52033],"class_list":["post-205795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-footasylum","tag-trapstar"],"comment_count":0,"featured_video":false,"extra_images":false,"featured_youtube_video_url":"","featured_image_url":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/Trapstar-2.jpeg","thumbnail":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/Trapstar-2-300x298.jpeg","views":0,"_links":{"self":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/users\/2131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/comments?post=205795"}],"version-history":[{"count":1,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205795\/revisions"}],"predecessor-version":[{"id":205802,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205795\/revisions\/205802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media\/205801"}],"wp:attachment":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media?parent=205795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/categories?post=205795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/tags?post=205795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}