{"id":205849,"date":"2026-06-05T04:02:44","date_gmt":"2026-06-05T03:02:44","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=205849"},"modified":"2026-06-04T20:04:44","modified_gmt":"2026-06-04T19:04:44","slug":"amazon-expands-same-day-fresh-grocery-delivery-after-fresh-store-closures","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/amazon-expands-same-day-fresh-grocery-delivery-after-fresh-store-closures\/","title":{"rendered":"Amazon expands same-day fresh grocery delivery after Fresh store closures"},"content":{"rendered":"
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Amazon<\/a> is adding fresh groceries to same-day deliveries in the UK as it steps up its push into online grocery following the closure of its standalone Amazon Fresh stores.<\/p>\n

The online giant said shoppers in parts of central and east London will be able to add fresh fruit and vegetables, meat, poultry, seafood, dairy, bread, eggs and frozen foods to same-day orders.<\/p>\n

The service will allow customers to buy fresh groceries in the same basket as tinned and packaged food, as well as products across categories including fashion and DIY.<\/p>\n

Amazon said the service will initially launch in selected London postcodes, with plans to expand to more areas across the UK in the coming months.<\/p>\n

The retailer is also expanding Amazon Now, its ultra-fast delivery service which can deliver orders in less than 30 minutes to parts of London. The service will launch in Manchester and Birmingham later this year.<\/p>\n

Amazon will also extend same-day delivery to Ipswich and Coventry.<\/p>\n

UK country manager John Boumphrey said: \u201cWe\u2019re focused on making grocery shopping easier and faster for customers, with low prices on millions of items.\u201d<\/p>\n

He told The Guardian the new delivery services would allow Amazon to \u201cscale more broadly and faster\u201d than standalone stores, adding that grocery remains \u201ca category we want to play in\u201d.<\/p>\n

\u201cNot everything we do works but we are always going to learn from it,\u201d he said.<\/p>\n

Amazon closed its hi-tech \u201cjust walk out\u201d Fresh stores last year as it reworked its UK grocery strategy. Five of the 19 former Amazon Fresh stores are being converted into Whole Foods Market branches.<\/p>\n

The same-day grocery service will be free for Amazon Prime members on orders over \u00a320, while non-Prime customers will pay a \u00a35.99 delivery fee regardless of basket size.<\/p>\n

Amazon booked UK sales of around \u00a332bn last year, up around 10 per cent from \u00a329bn in 2024, and has pledged to invest \u00a340bn in the UK between 2025 and 2027.<\/p>\n

The business has struggled to break into the UK grocery market at scale, where it competes with Tesco, Sainsbury\u2019s, Ocado and Marks & Spencer, as well as rapid delivery and convenience operators.<\/p>\n

Last autumn, Amazon said it planned to double the number of UK Prime members with access to at least three of its grocery options through partnerships with Morrisons, Iceland, Co-op and Gopuff, while selling more fresh groceries through its own site.<\/p>\n

The retailer is also increasing the use of robotics across its fulfilment network, including machines that can be directed with AI-powered voice controls, as it works to speed up deliveries.<\/p>\n

Its Darlington fulfilment centre has started trialling drone flights, making the town the first UK location to test Amazon\u2019s Prime Air delivery service.<\/p>\n

Boumphrey said AI and robotics were \u201cnot taking jobs but changing the nature of work\u201d, with rising demand for engineering skills to maintain equipment, design robot routes and oversee safety.<\/p>\n

He added that Amazon continues to take on around 1,000 apprentices a year in the UK, but warned there was a \u201cnational crisis\u201d around the number of young people not in education, employment or training.<\/p>\n

\u201cI am not sure the education system we have today is producing young people ready for the world of work,\u201d Boumphrey said, calling for more focus on communication, problem-solving and work experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon is adding fresh groceries to same-day deliveries in the UK as it steps up its push into online grocery following the closure of its standalone Amazon Fresh stores. The online giant said shoppers in parts of central and east London will be able to add fresh fruit and vegetables, meat, poultry, seafood, dairy, bread,…<\/p>\n","protected":false},"author":850,"featured_media":172467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2865,2620,2696],"tags":[2721,2656,18015],"class_list":["post-205849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-news","category-supply-chain","tag-amazon","tag-delivery","tag-last-mile"],"comment_count":0,"featured_video":false,"extra_images":false,"featured_youtube_video_url":"","featured_image_url":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/09\/Padded-mailers-box-and-SIPP-ENG-shipping-label-e1727087003983.jpeg","thumbnail":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2024\/09\/Padded-mailers-box-and-SIPP-ENG-shipping-label-300x178.jpeg","views":0,"_links":{"self":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/comments?post=205849"}],"version-history":[{"count":1,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205849\/revisions"}],"predecessor-version":[{"id":205850,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205849\/revisions\/205850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media\/172467"}],"wp:attachment":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media?parent=205849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/categories?post=205849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/tags?post=205849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}