{"id":205875,"date":"2026-06-05T07:33:08","date_gmt":"2026-06-05T06:33:08","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=205875"},"modified":"2026-06-04T20:35:27","modified_gmt":"2026-06-04T19:35:27","slug":"george-at-asda-ramps-up-menswear-push-as-supermarket-fashion-gains-ground","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/george-at-asda-ramps-up-menswear-push-as-supermarket-fashion-gains-ground\/","title":{"rendered":"George at Asda ramps up menswear push as supermarket fashion gains ground"},"content":{"rendered":"
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George at Asda<\/a> is strengthening its menswear offer as the supermarket fashion market continues to take share from traditional high street retailers.<\/p>\n

It said menswear remains a major growth area for the business, with year-on-year sales uplifts running ahead of the wider market as shoppers seek more affordable and versatile fashion.<\/p>\n

George is responding with a sharper focus on style-led collections at competitive prices, with its latest Studio Edit menswear range designed around modern wardrobe staples.<\/p>\n

The collection includes casualwear and seasonal essentials, with updated silhouettes, textured fabrics, improved fits and more refined finishing details.<\/p>\n

The supermarket fashion brand said the range has been developed to meet rising demand for everyday pieces with a more elevated look and feel.<\/p>\n

George is also investing in its retail experience as it looks to build on momentum in the category.<\/p>\n

Following the launch of standalone concept stores in Leeds and Hull, which it said are delivering consistent double-digit growth, the brand is set to transform a further 10 locations in 2026.<\/p>\n

The retailer is also improving its digital shopping experience, with clearer outfit options and more editorial-style imagery designed to drive conversion and increase basket spend.<\/p>\n

George said menswear is playing an increasingly important role in attracting new customers to the brand and supporting long-term growth.<\/p>\n

George menswear and kidswear senior director for buying, design and quality Glenda Hansford said: \u201cMenswear is a standout category for us, delivering strong growth as more customers turn to George for style and quality.<\/p>\n

\u201cOur focus is on continuing to elevate the offer, through improved fits, more considered design, and a better overall shopping experience both in-store and online.<\/p>\n

\u201cAs we invest further in the category, we see a significant opportunity to grow our share of the menswear market and attract new customers to the brand.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

George at Asda is strengthening its menswear offer as the supermarket fashion market continues to take share from traditional high street retailers. It said menswear remains a major growth area for the business, with year-on-year sales uplifts running ahead of the wider market as shoppers seek more affordable and versatile fashion. George is responding with…<\/p>\n","protected":false},"author":850,"featured_media":205876,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2635,2620],"tags":[2650,2802,2847],"class_list":["post-205875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news","tag-asda","tag-george","tag-menswear"],"comment_count":0,"featured_video":false,"extra_images":false,"featured_youtube_video_url":"","featured_image_url":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/GM1n94VA.jpeg","thumbnail":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/GM1n94VA-300x200.jpeg","views":"1,200","_links":{"self":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/users\/850"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/comments?post=205875"}],"version-history":[{"count":1,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205875\/revisions"}],"predecessor-version":[{"id":205877,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205875\/revisions\/205877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media\/205876"}],"wp:attachment":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media?parent=205875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/categories?post=205875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/tags?post=205875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}