{"id":205883,"date":"2026-06-05T09:56:46","date_gmt":"2026-06-05T08:56:46","guid":{"rendered":"https:\/\/www.retailgazette.co.uk\/?p=205883"},"modified":"2026-06-05T09:56:46","modified_gmt":"2026-06-05T08:56:46","slug":"nike-world-cup-2026","status":"publish","type":"post","link":"https:\/\/www.retailgazette.co.uk\/blog\/2026\/06\/nike-world-cup-2026\/","title":{"rendered":"Nike unveils star-studded World Cup campaign"},"content":{"rendered":"<p>Nike has unveiled a new star-studded campaign for the FIFA World Cup 2026.<\/p>\n<p>Titled &#8216;Rip the Script&#8217;, the campaign was devised by creative agency Wieden+Kennedy and Somesuch\u2019s Dan Streit.<\/p>\n<p>It opens on a film set and showcases the chaos of a Hollywood-style movie studio. Audiences can keep their eyes peeled for multiple celebrity cameos including <a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=ee8b0e7125e5c18642dc3ee7c1962282b681b5f31bdbc1dee7bcabae25c161edJmltdHM9MTc4MDYxNzYwMA&amp;ptn=3&amp;ver=2&amp;hsh=4&amp;fclid=05ea266e-6d30-6d2b-3325-31716c0b6c1b&amp;psq=lisa+instagram&amp;u=a1aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9sYWxhbGFsaXNhX20v\" target=\"_blank\" rel=\"noopener\">Lisa<\/a>, Eric Catona, Cristian Ronaldo, Kim Kardashian, Channing Tatum, Didier Drogba, Travis Scott and LeBron James.<\/p>\n<p><iframe loading=\"lazy\" title=\"Rip The Script | Nike Football\" src=\"https:\/\/www.youtube.com\/embed\/IyZ1WIua_1s\" width=\"957\" height=\"538\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n\n\t\t<div class=\"rght-related-articles-middle rght-latest-articles mb-4 mt-3\">\n\t\t\t\n\t\t\t\t\t\t<h5>Related Story<\/h5>\n\t\t\t\t<ul class=\"rght-middle-related-article-list\">\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<li class=\"rght-middle-related-article-box\">\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-img\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/05\/gap-football-collection\/\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/ALL01_26_SU_COLLAB_OF_OUIGI_2_0081_BW_WB-768x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Gap\" srcset=\"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/ALL01_26_SU_COLLAB_OF_OUIGI_2_0081_BW_WB-768x1024.jpg 768w, https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/05\/ALL01_26_SU_COLLAB_OF_OUIGI_2_0081_BW_WB-225x300.jpg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"rght-middle-related-article-content\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2026\/05\/gap-football-collection\/\" class=\"rght-articles-content-link\">\n\t\t\t\t\t\t\t\t\t<h3>Gap teams up with Ouigi Theodore for football inspired collection<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"rght-articles-author-date\"><i class=\"far fa-calendar-alt\"><\/i><span>28\/05\/2026 x 11:09 AM<\/span><\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<\/ul>\n\n\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n<hr \/>\n<p>Helena Thornton, VP, Nike brand management said: \u201cWe made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply ingrained into their subcultures. We didn\u2019t want to follow the traditional marketing playbook.<\/p>\n<p>&#8220;We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to. A story they don&#8217;t just watch \u2013 one they can make their own. That\u2019s the whole idea behind our universe of Nike Football.\u201d<\/p>\n<p>Enrico Balleri, VP, creative director, global brand voice at <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/tag\/nike\/\">Nike<\/a> added: \u201cWe were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,\u201d<\/p>\n<p>\u201cWe knew Kim Kardashian, for example, takes Saint to play football, so we created a whole \u2018soccer mom\u2019 persona for her, and in later extensions of the film, we\u2019ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.\u201d<\/p>\n<p><em><strong><a href=\"https:\/\/www.retailgazette.co.uk\/newsletter-sign-up-retail-gazette?utm_source=Website&amp;utm_medium=Article&amp;utm_campaign=SignUp\">Click here to sign up to Retail Gazette\u2018s free daily email newsletter<\/a><\/strong><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Nike has unveiled a new star-studded campaign for the FIFA World Cup 2026. Titled &#8216;Rip the Script&#8217;, the campaign was devised by creative agency Wieden+Kennedy and Somesuch\u2019s Dan Streit. It opens on a film set and showcases the chaos of a Hollywood-style movie studio. Audiences can keep their eyes peeled for multiple celebrity cameos including&#8230;<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":2131,"featured_media":205887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3235,2620],"tags":[59376,59378,58748,59375,3457,59377],"class_list":["post-205883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-channing-tatum","tag-cristian-ronaldo","tag-fifa-world-cup-2026","tag-lisa","tag-nike","tag-travis-scott"],"comment_count":0,"featured_video":false,"extra_images":false,"featured_youtube_video_url":"","featured_image_url":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/nike-rts.gupX8Bs3.jpg","thumbnail":"https:\/\/www.retailgazette.co.uk\/wp-content\/uploads\/2026\/06\/nike-rts.gupX8Bs3-300x169.jpg","views":"100","_links":{"self":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/users\/2131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/comments?post=205883"}],"version-history":[{"count":1,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205883\/revisions"}],"predecessor-version":[{"id":205889,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/posts\/205883\/revisions\/205889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media\/205887"}],"wp:attachment":[{"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/media?parent=205883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/categories?post=205883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailgazette.co.uk\/wp-json\/wp\/v2\/tags?post=205883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}