Partnership brings together two of the UK’s fastest-growing brands in wellbeing across events and consumer experiences.
Less than a year after opening its first London location, Smoov has been named the exclusive Wellbeing Beverage Partner of Healf, one of the UK’s fastest-growing wellbeing platforms.
Under the multi-year agreement, Smoov becomes Healf’s exclusive Wellbeing Beverage Partner across its experiential ecosystem, with the partnership extending across activations, events and future consumer wellbeing initiatives over the coming years.
The partnership will be publicly launched at Healf Experience 2026, Healf’s flagship event, taking place on 20 to 21 June at 180 Studios in London.
Since launching in Victoria, Smoov has expanded into Harvey Nichols Knightsbridge and begun rolling out hospitality partnerships across Europe.
From 1 June, Smoov launches within Healf’s new concession at Selfridges London, further expanding its presence across some of the UK’s most influential retail destinations.
The partnership brings together two brands built around the same belief: that wellbeing should be easier to access, easier to understand and easier to integrate into everyday life.
Healf has rapidly become one of the UK’s leading platforms for modern wellbeing, serving more than 500,000 customers. Its expertly curated offering spans The Four Pillars™ (EAT, MOVE, MIND and SLEEP), bringing together many of the world’s most respected wellness brands under one roof.
The announcement follows a period of rapid growth for Smoov. Alongside its UK expansion, the company is preparing its first international hospitality partnership at Hotel Pitrizza on the Costa Smeralda in Sardinia and is actively developing additional wellness and hospitality collaborations across Europe.
“From day one, our ambition was to make wellbeing easier to access, easier to understand and easier to integrate into everyday life,” said Munir Caixe, CEO of Smoov
“Healf has built one of the most trusted wellbeing communities in the UK. Our partnership places Smoov at the centre of an ecosystem shaping the future of consumer wellbeing. We’re incredibly excited about what we can build together over the coming years,” Caixe added.
Oscar Guy, Brand Director at Healf, added: “At Healf, we believe in a future where wellbeing is both accessible and aspirational. Our partnership with Smoov is designed to empower more people to integrate wellbeing into their daily lives.
“Smoov’s take on the wellbeing beverage category is exactly what consumers are looking for today, and we’re excited for the partnership to grow well into tomorrow.”
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