Nike has unveiled a new star-studded campaign for the FIFA World Cup 2026.
Titled ‘Rip the Script’, the campaign was devised by creative agency Wieden+Kennedy and Somesuch’s Dan Streit.
It opens on a film set and showcases the chaos of a Hollywood-style movie studio. Audiences can keep their eyes peeled for multiple celebrity cameos including Lisa, Eric Catona, Cristian Ronaldo, Kim Kardashian, Channing Tatum, Didier Drogba, Travis Scott and LeBron James.
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Helena Thornton, VP, Nike brand management said: “We made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply ingrained into their subcultures. We didn’t want to follow the traditional marketing playbook.
“We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to. A story they don’t just watch – one they can make their own. That’s the whole idea behind our universe of Nike Football.”
Enrico Balleri, VP, creative director, global brand voice at Nike added: “We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,”
“We knew Kim Kardashian, for example, takes Saint to play football, so we created a whole ‘soccer mom’ persona for her, and in later extensions of the film, we’ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.”
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