Disney has unveiled a new pop-up in London for its latest YuYu range, which will officially launch in stores this July.
The range turns Disney characters into clip on accessories wearing animal inspired outfits. Much like popular collectibles Labubu’s and Skullpanda, the YuYu’s are available in a blind box format.
At the pop-up, visitors will be able to take part in a blind unboxing and a interactive reveal experience which will assist them in finding the perfect YuYu companion. Consumers will also be able to buy the range ahead of its arrival in stores.
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Themed treats, such as YuYu inspired desserts from Chocofruit, will also be available for purchase.
The pop-up can be found at 19 D’Arblay St, Soho London on June 26 to 28 and fans can book their tickets online or show up on the day (but entrance will be granted on a first come first serve basis).
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