Lush has partnered with the Migrants’ Rights Network to launch a nationwide public awareness and fundraising campaign aimed at highlighting the “growing use of racist narratives”.
The campaign, which will run from 16 to 30 March, will feature in the windows of all Lush stores in the UK.
According to the retailer, some politicians and media outlets have been “stoking fear and resentment” by blaming migrants for issues within the UK.
Migrants’ Rights Network CEO Fizza Qureshi said: “Across the UK, people are being encouraged to blame migrants for problems caused by political choices. This campaign challenges these lies.
“Racism harms all of us – it weakens our communities, undermines our rights, and distracts from the real issues we face. We are proud to partner with Lush to shine a light on the truth: when we stand together, we are powerful.”
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The retailer spotlighted that government underinvestment has caused living standards to decline and that war and climate change have displaced millions, with migrants being blamed for crises they never played a part in.
As part of the marketing drive, Lush will sell the ‘Hand of Friendship’ bath bomb in all UK stores and online, 75% of the sales price (minus tax) will be donated directly to the charity.
The creative will use “bold-disruptive” graphics to combat misinformation and will also feature a booklet which contains an abridged version of the Migrants Rights Network’s ‘Words Matter’ publication.
Lush campaigns manager Andrew Butler said: “We believe that all people should enjoy freedom of movement across the world. This is a core part of who we are and what we stand for as a business.
“We are proud to partner with Migrants’ Rights Network to directly challenge the anti-immigration narratives that are cynically used by certain political operatives to divide us. We stand with migrants, against racism. Together, our communities are stronger.”
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