Holland & Barrett has partnered with Scottish online pharmacist Phlo to broaden its weight management offer for customers.
The partnership will see Phlo’s services featured across Holland & Barrett’s store estate and online, with the pharmacy providing clinical support through its GPhC-registered teams.
Phlo will reportedly be responsible for all clinical services linked to the partnership, including patient assessment, care and safety.
The service will be powered by Phlo Connect, the pharmacy’s API-driven digital infrastructure platform, which operates behind the customer-facing experience. It supports clinical assessment, prescribing, dispensing and ongoing patient support.
Phlo chief executive Adam Hunter said: “Holland & Barrett has spent decades earning its position as one of the UK’s leading household names when it comes to health and wellbeing, so it’s a privilege to be the clinical partner powering this next step in its journey.
“Weight management is one of the most important health conversations happening in the UK, and people deserve access to support that is safe, clinically-led, and built around their lifestyles.
“Through Phlo Connect, we’ve brought together our GPhC-registered pharmacy, specialist clinical teams and ongoing patient support to sit seamlessly behind the Holland & Barrett experience.”
Holland & Barrett said the partnership would help customers access regulated clinical support alongside its wider nutrition and wellness guidance.
Holland & Barrett director of wellness platform Leila Thabet said: “We know that weight management is deeply personal and that the right support can look different for everyone.
“As one of the most pressing health concerns facing customers today, it requires a flexible approach, and our role is to support customers in a way that works for them. This partnership with Phlo allows us to broaden the offer available within our stores and online.
“By working with a regulated partner with market-leading expertise and technology, we can ensure that those seeking clinically supervised support can access it in a responsible way, alongside the nutrition and wellbeing guidance needed to support sustainable, long-term health outcomes.”
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