Lululemon is opening its first stores in Greece through its franchise partnership with Arion Retail Group. 

The activewear brand’s first shop in the country opened on 23 May at Akadimias 17 & Voukourestiou in Kolonaki, central Athens. Its second site is set to launch on 12 June at the Golden Hall shopping mall.

The Kolonaki store showcases products designed to support a wide range of activities including yoga, pilates, running, training, golf, tennis, and everyday movement. 

It stocks the brand’s women’s and men’s technical apparel and accessories across almost 180 square meters of “light-filled, modern retail space”.

The Golden Hall shopping mall site, which will span 290 square meters, is set to offer visitors “an elevated shopping experience” across two floors.

The stores will play an “active role” in engaging with local run clubs, fitness studios, and trainers, the business said.

Additionally, customers in the market will be able to shop for Lululemon products online at eu.lululemon.com.

The store openings in Greece reflect the company’s continued focus on strategic international growth and mark the brand’s third new market entry of the year, following Poland and Hungary in March 2026. 

Through its franchise partnership model, Lululemon is planning a record six new market entries this year.

Further planned entries in 2026 include Romania, Austria, and India.

Lululemon senior vice president EMEA Sarah Clark said: “We’re excited to welcome more guests to lululemon with the opening of the first stores in Greece, marking another milestone in our continued growth across EMEA.

“Together with our franchise partner Arion Retail Group, we look forward to introducing our premium performance products that blend technical innovation with elevated style to new guests in the market and building meaningful connections with the local community here in Athens.”

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