KIKO Milano has appointed Marcelo Gutierrez as its first global make-up artistry creative director as the beauty brand looks to strengthen its global creative direction.
Gutierrez will work across product development, campaigns and the beauty brand’s overall artistry strategy, helping shape future ranges, shades and textures. He will also support celebrity collaborations and brand activity at key cultural events.
The appointment marks the creation of a new senior role for KIKO Milano as it looks to build its international presence and sharpen its make-up credentials.
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Gutierrez is known for his work across fashion and beauty and the brand said the role will see him focus on training and inspiring store teams through masterclasses and digital content.
“We are proud to welcome Marcelo to KIKO MILANO at such a transformative moment for the brand,” KIKO Milano chief brand officer Drew Elliott.
“His unique creative vision, combined with a modern understanding of beauty culture, will play a fundamental role in sharpening our make-up identity worldwide. Together, we look forward to redefining accessible, high-impact beauty globally…get ready”
Gutierrez added: “I’m incredibly excited to join KIKO Milano as Global Make-up Artistry Creative Director.”
“The brand’s dedication to making forward-thinking beauty accessible to everyone, without compromising on quality, deeply resonates with me and my experience in the industry. I’m looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide.”
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