Harvey Nichols has launched a new wellness destination on the fourth floor of its Knightsbridge flagship, which it says will bring together fitness, beauty, nutrition and fashion.

The renovated floor forms part of the luxury department store’s push to tap into growing demand for wellbeing-focused retail experiences.

At the centre of the space is Pilates in the Clouds, a Reformer Pilates studio overlooking the rooftops of Knightsbridge. Harvey Nichols said it is the only studio in London offering Cadillac classes and private full apparatus sessions.

The floor is also home to the new Harvey Nichols Clinic, which offers a range of aesthetic and therapeutic beauty treatments from specialist providers.

Services include non-invasive injectables, fillers and facials from Dr Motox, cryotherapy treatments from 111CRYO, IV infusions and vitamin boosters from REVIV, and lymphatic drainage treatments from Dimple Amani.

Harvey Nichols Clinic will also become the exclusive London location for advanced laser treatments from LaserHQ.

The fourth floor will feature a selection of athleisure brands including Vuori, TALA, Literary Sport, Adidas and New Balance, as the retailer looks to create a more joined-up destination for fashion and wellness shoppers.

Smoothie and coffee bar Smoov has also opened on the floor, serving functional smoothies made with whole food proteins and gut health ingredients.

It will sit alongside a retail offer from Healf, which curates wellness products across four categories: Eat, Move, Mind and Sleep.

Harvey Nichols beauty director Lucy McPhail said: “Wellbeing has become a core part of how modern luxury is defined by our customers.

“The launch of the new fourth floor creates a destination that brings together beauty, aesthetic treatments, fitness, nutrition and fashion in one cohesive space, marking an important step in the continued evolution of our Knightsbridge flagship.”

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